Bottega Veneta Shops

The art of weaving is integral to Bottega Veneta’s success. Within the store’s neutral white envelope, we threaded the architectural elements through each other to create conceptual weavings of the varied elements of the product line, and spatial weavings of the sales and stock areas. These interrelationships force the eye to continuously move through the shop, seeking the spaces hinted at beyond, and makes a jewel box space feel much larger.

The store architecture both frames the merchandise and restructures the relationship between the object and the viewer/shopper. The experience of seeing/coveting/acquiring product is ritualized in stages of increasing contact with the merchandise. The lit recesses create discrete display environments that redefine each piece of merchandise as an idealized object of special value. A request to see a specific piece reveals its full range of colors and sizes in adjacent storage areas. Having selected one for further examination, a pull out shelf provides a surface for appreciating the feel of the material and the quality of its construction. Through this experience, the object is transformed from an idealized abstraction to a personal possession.